Posters come in different sizes, while advertisers also have the option to create custom-sized ones. Since its emergence as a mainstream form of advertising, posters have helped drive the success of various campaigns, including the wartime propaganda during WWI, the political campaigns in recent decades, and many others. The poster is a popular advertising tool that helps advertisers drive the desired audience action. Your choice of poster font would also depend on what you’re selling: whether it’s an event promotion, a product or service launch, or another. You can choose fonts that are bigger, wider, and bolder if it radiates the right tone for your poster and makes the information easily consumable. Yes! Be flexible with your choice of fonts and don’t hesitate to opt for two or three fonts if it helps create the visual impact that drives the desired audience action. The right spacing will significantly improve the visual impact of your poster, in addition to making it easily readable from a distance. Consider your choice of font and the design elements before deciding the exact spacing between them. This means you should provide space between each line of text and the individual letters. That is, between the design and text elements, you must provide ample space to enhance the readability of your poster information.
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